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The Increasing Focus on the Rural Indian Consumer
I have been in India for the past week and one of the trends I have noticed is the increased focus on the rural market. Perhaps it is the ongoing elections or maybe the global recession, but companies...
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Reply to comment about Rural Indian Consumer
Responding to a comment on my recent blog post on "The Increasing Focus on the Rural Indian Consumer" I decided to write a longer response outlining what needs to be done to really address increasing...
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Why you need to go beyond the numbers to view rural poverty
In the past decade, much progress has been made in India and people have been justifiably proud of the improving economic situation. While most observers point to the top line numbers that show the...
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